Digital Marketing & Technology Leader and Transformation Driver

 

·               Digital and mobile solutions leader with experience spanning product management, application technology, marketing and sales. Proven strategy, innovation, development, delivery, and selling skills.

·               Plans and leads multi-million dollar initiatives on vendor and client side of digital marketing and engagement. Digital/mobile value delivery across Fortune 500, middle market, and start-up companies.

·               Leverages collaborative mindset to lead and drive change and growth initiatives, build customer and stakeholder partnerships, manage risk, and work across boundaries to deliver continuous positive results.

 

Competencies

 

·               Product management and marketing leadership for customer experience and engagement, CRM , content management, mobile apps, search, analytics, direct marketing, data warehousing, data as a service, vertical and horizontal portals, geolocation services, digital asset management, ecommerce, digital advertising.

·               Technical development, integration, and delivery leadership for web and mobile applications. Microsoft .NET MVC, Windows Server, SQL Server, SharePoint and SharePoint Online, Dynamics CRM, Adobe AEM/CQ, DNN Software, Azure and AWS clouds, private and hybrid clouds, SaaS, PaaS, IaaS.

·               Industry experience across enterprise software and services, consulting, health insurance, restaurant and hospitality, financial and credit services, data services, commercial real estate, industrial services, energy construction, manufacturing, marketing, publishing, events, residential services, associations/non-profits.

Experience and Achievements

Sr. Principal Consultant - Cutlass Digital - Glen Ellyn, IL - January 2015 to Present

Digital content & marketing strategist/leader. CMS, CRM, ecommerce, mobile, social, cloud, analytics, digital asset management, search, marketing databases, campaign management, content marketing, marketing automation.

·               Digital Engagement: Strategy and execution for energizing customers, prospects, constituents and stakeholders. Turn-key expertise from requirements definition to technology solution development and deployment. Collaboration to define vision, goals, opportunities, strategies and initiatives that optimize the benefits of digital solutions and drive engagement.

·               Digital Innovation: Flexible, customizable frameworks for lean digital innovation and go-to-market strategy. Proven processes for identifying great ideas, getting them into production, and enabling a continuous idea-to-production pipeline. 

·               Digital Execution: Strategy and execution to deliver high performing digital technology platforms and application solutions. Effective, efficient, sustainable operations and measurable results.

 

Director, Digital Platforms - McDonald’s Corporation - Oak Brook, IL - March 2014 - January 2015

Change agent in corporate digital/data division of a Fortune 500 restaurant operator. Led team of 50 including four senior manager direct reports, full time staff and consultants. Drove growth and enhancements in customer engagement, product strategy, development, delivery, hosting, support, security, and vendor management.

Customer engagement solutions (Adobe AEM/CQ content management platform for consumer facing desktop and mobile websites, e.g. McDonalds.com, supporting billions of page views and over 500 million visits annually.)

·               Strategized and implemented a go-to-market framework to proactively market digital solutions resulting in structured contact/pipeline management and professional collateral. Increased customer base and revenue by 30%. Drove 300% qualified sales pipeline growth. Achieved 100% customer retention rate.

·               Partnered with customers (countries and ad agencies) on new digital marketing campaigns. Increased visitors and page views by 27% in under one year. Example: Our Food, Your Questions campaign.

·               Planned and implemented migration from legacy private data center to public cloud hosting infrastructure, resulting in enhanced service delivery efficiency and scalability. Cost savings estimated at 30% annually with 18 month break-even on upfront investment.

·               Partnered with Adobe to accelerate CMS platform evolution resulting in expanded mobile and social functionality, and more efficient workflows. Strategized and negotiated software licensing and pricing.

·               Spearheaded upgrade of analytics platform from Webtrends to Google Analytics Premium resulting in greatly enhanced customer insight into traffic, campaign conversions, and content engagement.

·               Restructured on-shore and off-shore teams to support growth initiatives leading to 20% improvement in customer satisfaction ratings plus increased employee engagement and productivity.

·               Improved key vendor relationships and overall value delivered in the areas of geolocation services (Google), content delivery (Akamai), and security (Verizon/Terremark) .

Data as a service (Platforms for serving essential data to McDonald’s websites and mobile applications via APIs.)

·               Delivered a custom Java/MySQL nutrition data service platform into production on time and budget, significantly increasing website and mobile app performance, and overall data management efficiency.

·               Enhanced quality of global location data among participating countries. Partnered with Google to optimize Maps Engine performance. Negotiated service levels and pricing.

 

Director, Mobile & Cloud Solutions - Go Media - Glen Ellyn, IL - January 2008 - January 2014

Cloud content and marketing, solution sales and delivery

·               Principal partner and marketing leader for an innovative web and mobile application and marketing solution provider. Drove multi-million dollar revenue base prior to exit.

·               Partnered with middle market and enterprise clients to define solution strategy for content management, CRM, search, content marketing, social media, email marketing, database marketing, data integration, and data management solutions, with an emphasis on mobile engagement.

 

Key consulting engagements performed as a Go Media employee

Sr. Management Consultant - Blue Cross Blue Shield Association - Chicago, IL - July 2013 - October 2013

Product strategy for a new technology organization formed to provide shared digital solutions to regional BCBS health insurance operating companies.

·               Developed go-to-market strategy and implementation plan, and spearheaded implementation. Segmentation and targeting helped launch a successful marketing initiative.

·               Developed and implemented channel marketing partnerships to reach qualified prospects at BCBS licensees, resulting in a 500% increase in inquiries from digital touchpoints.

·               Developed idea-to-product development process framework and spearheaded implementation, resulting in a collaborative ideation program and structured development process with stage gates.

·               Spearheaded business development for Mashery API gateway and data partner ecosystem, resulting in marketable data sets and new revenue streams.

 

Sr. Management Consultant Jones Lang LaSalle - Chicago, IL - October 2012 - April 2013

Product and program management for a mobile innovation organization formed to drive increased revenue and productivity.

·               Spearheaded an enterprise idea-to-product program to drive mobile innovation and solution development. Partnered with stakeholders to implement gated ideation, incubation, and implementation phases.

·               Planned and coordinated the launch of an enterprise mobile application store to distribute, promote, and drive global adoption of the solution portfolio (commercial real estate broker productivity, property listing, and CRM applications) across the workforce. The application store leverages Apperian cloud platform-as-a-service to securely deploy and manage mobile applications.

·               Implemented a lean project and portfolio management (PPM) solution utilizing Microsoft TFS 2012 and SharePoint 2013 which supports the idea-to-product process, ensures application development efficiency and quality, streamlines collaboration between business and technology, governs the application lifecycle, and provides real-time visibility to business stakeholders and executives.

·               Led program strategy planning and steering, budget planning and tracking, reporting to C-level, project and portfolio management, resource management, vendor sourcing and management.

 

Director, Cloud CMS - Parkview Technology - Glen Ellyn, IL - January 2000 - December 2007

·               Led a team of technology professionals through design, development, system integration, testing, and production launch for a SaaS content and marketing solution platform. 3-tier client/server application architecture Windows Server 2000/2003, ASP / ASP.NET, COM+, SQL Server 2000/2005.

·               Drove multi-million dollar revenue base prior to exit. Created multi-channel marketing and advertising plans, functional designs and copy for marketing collateral. Worked with production staff to expedite technical designs and fulfillment, and with channel partners and advertising outlets to implement plans.

·               Led clients through strategy and planning for customized enterprise cloud content management and marketing application solutions. Led functional solution design including business process design, taxonomies and parent-child hierarchies, and logical data modeling. Worked closely with database and application architects to define and document solution designs and project plans. 

·               Managed implementation of end-to-end cloud solution delivery processes for clients including set-up, configuration, data migration, content and data access, production support, training, monitoring, reporting, benchmarking, change management, and ongoing relationship management.

 

Senior Product Manager - Acxiom Corp. - Downers Grove, IL - January 1999 - January 2000

·               Led solution design and development for large scale database systems housing up to 150 million customer and prospect records. Led development and implementation of enterprise marketing data warehouses for clients including Wells Fargo, The Hartford, and TransUnion. Delivered all projects on time and budget.

·               Led project planning, data integration, merge/purge, source database feeds to data warehouse, deployment of client data access tools for campaign management, reporting & analytics, and regular refresh cycles. Worked with sales and production teams to grow key accounts. Managed solution development and production teams in Illinois and Arkansas.

·               Led pre-sales for data solutions including RFP response, requirements gathering, proposal development, demos, and technical guidance in sales cycle. Contributed to over $10 million in long term, recurring revenue.

 

Consulting Manager - Keane Inc. - Lisle, IL - May 1996 - January 1999

·               Led enterprise data warehouse solution design and development projects for clients such as Amoco/BP and ComEd. Integrated client data sources into web based management reporting & analytics solutions. Grew strategic account presence from 30 to over 100 consultants including 8 client site managers. Led project and staff planning, service delivery, recruiting, career development, and new business development.

 

Education

·               MBA, Illinois Institute of Technology, Chicago, Illinois, Marketing / Telecommunications

·              BA, Northern Illinois University, DeKalb, Illinois, Economics / Business Administration